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Project Brief : The design process for the Cloudzenia website prioritizes usability and simplicity to ensure accessibility for a diverse audience.
The design process for a cloud service provider's website begins with a user-first approach, ensuring accessibility, simplicity, and speed. Our goal is to craft an intuitive platform showcasing a vast portfolio and over 200 tools while catering to a diverse, global audience.
Problem Statement:
Re-Branding the design for the website from the previous version.
Changing the complete style with new logo for the website.
Introducing new services 200+ converter tools, new resources and more!
Keeping the target audience in mind for the better expirence.
My Role :
Started as the Visual designer for the website with two seniours for guidance.
worked closely together with In house talent, team of graphic designs, video editors, Front End Team, Backend Team and Testers.
Design Process
Gathering Insights:
Re-Branding the design for the website from the previous version.
Changing the complete style with new logo for the website.
Introducing new services 200+ converter tools, new resources and more!
Keeping the target audience in mind for the better expirence.
Qualitative Analysis
Quantitative analysis provides measurable insights into user behavior, engagement metrics, and overall performance of cloud service websites. These findings are based on secondary research drawn from industry reports, user surveys, and data analytics studies.
Organic Search: Contributes 50–60% of traffic. Keywords like “best cloud services,” “secure cloud storage,” and “cloud service pricing” rank highly.
Insights: Focus on SEO, including competitive keywords, meta descriptions, and optimized content for better discoverability.
Paid Campaigns: Account for 10–15% of traffic. Ads with value-driven CTAs (e.g., “Start your free trial”) perform better.
Insights: Invest in targeted PPC campaigns, ensuring ads highlight competitive pricing or free trials.
Referral and Social Media Traffic: Averages 5–10% of overall traffic. LinkedIn and technical forums like Stack Overflow are key referral sources.
Insights: Build partnerships and maintain a strong presence in professional networks.
User Persona
Information Architecture
Empathy Mapping
Visual Designs
The Font
Tone through letterforms
The emotion of Chromatics
Visual language of icons
Iconography
200+ More
UI Designs
Note: Please reach out for all the designed screens in my figma file , Can't share all screens here due to clients copyright issues**
Proposed Solution :
To come up with the design which indulges with the user expectations and satisfaction.
Keeping Minimal design In Mind with vast amount of Tools, the consistency for all the pages was vital.
Starting with Taking Inspiration from the existing web designs.
Design Process(Blueprint) :
Taking Inspiration from the excisting service providing websites with effective user attention and retention rate.
My Design Process depends on the priority of the task, With sufficient time I follow the crucial design steps!
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